21 Aug 2025
A new digital screen, measuring just over 100m² has been launched outside Cardiff Bus Interchange and is set to transform the passenger experience.
This prominent new feature, the result of a partnership between Transport for Wales (TfW), Welsh Government, and Cardiff Council, was officially opened and commissioned for use during a ceremony attended by The Right Honourable The Lord Mayor of Cardiff Councillor Adrian Robson and Lady Mayoress Councillor Jayne Cowan.
The new screen, operated by Route Media, will display travel updates and public announcements, while also generating revenue through advertising partnerships with local and national businesses.
All revenue generated will be directly reinvested back into the network. The income will be used to enhance services, improve passenger experience, cover the Interchange’s operational costs and support future infrastructure upgrades.
Alexia Course, Chief Commercial Officer at Transport for Wales said:
“The screen is a major milestone in the digitisation of our network and it's already turning heads.”
“This is more than just a screen; it’s a powerful communications tool and a symbol of our ambition to modernise the passenger experience for everyone - whether you're commuting, visiting, or just passing through, it's well worth a look."
In addition to its daily functions, the screen is approved for live TV broadcasts. The screen could soon transform Cardiff Central Square into a vibrant public space for major events boosting footfall and supporting local businesses.
Notes to editors
- The new digital screen is owned by Transport for Wales and is operated by Route Media. For advertising opportunities, please contact: dean.jones@dragon-group.co.uk
- Timetable information for rail or bus services running from either Cardiff Central Station or Cardiff Bus Interchange will not be displayed on this screen.
- Construction and installation of the screen was completed by Dragon Signs.
- The screen measures in at 17m × 6m and is made up of 102 cabinets, which equates to over 1.6 million pixels. The screen has 7500 nits’ brightness and is fitted with an automatic light sensor to ensure excellent visibility in bright conditions and auto dimming at night. With a high refresh rate, the screen is also able to ensure smooth visuals of video and still image.
Pictured left to right: Lady Mayoress Councillor Jayne Cowan, The Lord Mayor of Cardiff Councillor Adrian Robson and Alexia Course, TfW Chief Commercial Officer.
